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For the Right Reasons
home
about
projects
latest news
long reads
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For the Right Reasons
home
about
projects
latest news
long reads
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G-STAR TURNS DENIM INTO LIVING SCULPTURE

G-STAR TURNS DENIM INTO LIVING SCULPTURE

Spotlighting the sustainability dilemma with recycled denim art

Spotlighting the sustainability dilemma with recycled denim art

DEMOCRATISING ART WITH AI WEIWE

DEMOCRATISING ART WITH AI WEIWE

A killer film premiere and launch for On’s The Right to Race

A killer film premiere and launch for On’s The Right to Race

Launching The World’s Most Illegal Beer

Launching The World’s Most Illegal Beer

HATS OFF! The World’s First Couture Denim Hat Collection

HATS OFF! The World’s First Couture Denim Hat Collection

Built not bought: democratising designer furniture

Built not bought: democratising designer furniture

Launching the World’s First ‘Docutherapy’

Launching the World’s First ‘Docutherapy’

ON: Authentic Storytelling - Powered by PR

ON: Authentic Storytelling - Powered by PR

Launching the world’s first social media platform for LGBTQIA+ youth in the Netherlands

Launching the world’s first social media platform for LGBTQIA+ youth in the Netherlands

THE UNCENSORED LIBRARY CHANGING THE GAME FOR PRESS FREEDO

THE UNCENSORED LIBRARY CHANGING THE GAME FOR PRESS FREEDO

Mammoth Meatball - 2023’s top story mainstreams cultured meat

Mammoth Meatball - 2023’s top story mainstreams cultured meat

Flipping the script on exploitation in fashion

Flipping the script on exploitation in fashion

Degree Inclusive Design launch

Degree Inclusive Design launch

The Next Rembrandt - ‘the’ Pioneering Art Meets Ai Statement, Anno 2016

The Next Rembrandt - ‘the’ Pioneering Art Meets Ai Statement, Anno 2016

Turning code into couture with the world’s first AI-designed fashion

Turning code into couture with the world’s first AI-designed fashion

On Running’s Black Ice film

On Running’s Black Ice film

Taking A Stand Against Casual Sexism

Taking A Stand Against Casual Sexism

Olympic campaign for Caster Semenya

Olympic campaign for Caster Semenya

Turning pollution into an instrument of change

Turning pollution into an instrument of change

Launching a renewable energy innovation: Waterlight

Launching a renewable energy innovation: Waterlight

Athlete or mother? Why choose, says running brand On

Athlete or mother? Why choose, says running brand On

Bringing brand purpose to life through plastic soup

Bringing brand purpose to life through plastic soup

Thought leadership case study Anomaly BERLIN

Thought leadership case study Anomaly BERLIN

Launching Russia’s first anti-homophobia awareness campaign

Launching Russia’s first anti-homophobia awareness campaign

Launching a film about the world’s fastest blind runner

Launching a film about the world’s fastest blind runner

Helping teens build confidence in their own voice

Helping teens build confidence in their own voice

FROM PROSTITUTION TO PROSECUTION: INDIA’S SCHOOL FOR JUSTICE

FROM PROSTITUTION TO PROSECUTION: INDIA’S SCHOOL FOR JUSTICE

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©2025 Jessica Hartley

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