NATALIA FORSTER

Marketing powerhouse Natalia is reshaping how brands, leaders and individuals find their authentic voice. 

The word ‘authentic’ is overused, but it’s probably the quality we need the most - and that’s where Natalia steps in. As the founder of VOICE, the world’s first business therapy lab, she guides brands, entrepreneurs and individuals to find and reconnect with their essence, and then turn this into their (business) superpower.

After years of driving both business and creative growth at global agencies like GUT, TBWA, W+K, McCann, Natalia developed the VOICE Essence Map Method (VEMM): a process that blends sharp business strategy with deep emotional insight. Since its launch, VOICE has become a phenomenon, capturing the zeitgeist and sparking a wave of conversations, collaborations and industry-wide reactions. 

Natalia’s mission goes beyond branding. She’s passionate about helping people reclaim their essence and individuality in a world that often feels crowded with sameness. For her, it’s about honest and soulful leadership and giving others the confidence to use their own voice for change. 

At the heart of everything she does is a belief that authenticity and essense matters more than anything and that the brands making the biggest impact are the ones brave enough to be genuine. Her work leaves people feeling seen, energised and equipped with the tools to create meaningful change - turning identity into impact, and story into strategy.

Oh, and she has seriously BIG plans for 2026, hit us up if you’re curious.

She likes to talk and write about

The future of work

Authenticity as a business driver 

Burn-out and imposter syndrome 

How to stand out in a sea of sameness

Reinvention 

Emotional intelligence in business

Reclaiming individuality in a world of sameness

The power of deep listening

Building brands with soul and substance

Essence driven strategies 

The importance of essence in the AI era 

Check out more below.

Website
Instagram
LinkedIn
WHY DID I LAUNCH VOICE? (film by Jessica Hartley & Mikey Trotter)
Muse By Clio Interview